Expanding Media Reach in Latin America
For more than 45 years we’ve had a tremendous opportunity to use media missions to make an impact throughout the Spanish-speaking world. Today, a growing middle class in Latin America has increasing access to a variety of media. Back to God Ministries International Spanish media outreach is developing a multi-channel strategy to share the Gospel with as many people as possible. Most people have radios and TVs, and we’re seeing increased availability of cell phones and the Internet. Printed devotional materials are a significant tool for evangelism and discipleship. Since 2004 we have also provided training for more than 1,000 church leaders and communicators in Latin America, building relationships with those who share our messages and equipping them for continued ministry.
The ongoing challenge is to teach biblical truth in today’s culture. We use new methods to proclaim the Gospel, but the message is the same—Jesus Christ is the Savior of the world. And our message is resonating with listeners. Maria, a listener from Spain, appreciates the focus of our messages: “I was educated in a religious school and I understand the language of preachers, but listening to your program ‘Understanding Christianity,’ I can now differentiate between theory and practice of the Christian... [read more]
